'It's not the voting that's democracy; it's the counting.' - Tom Stoppard, British Playwright
'They are most happy who have no story to tell.' - Anthony Trollope, British Novelist
d i g i t a l storytelling
Every picture tells a storyand increasingly it's moving pictures that carry the messages that shape the way we look at the world. The revolution is video and the subsequent digital technology boon which is driving experimentation and alternative content approaches in the process of making feature film and other broadcast media.
HD technology, indie production aesthetics and YouTube-linked marketing strategies are transforming the film and broadcast industries at light-speed.
Of course content is still very much king, but now anyone with 10 or 20 thousand bucks and a good story can make a movie.
It is like Spielberg said: The next revolution in filmmaking will come from two kids in a garage in Des Moines using Macs.
We can't wait.
'Film is a window into our common humanity - the challenges and joys that make up the universal human experience - no matter what language we speak or where we were born.'- Michael Apted, Directors Guild of America
BRAND NEW WORLD The latest trend in strategic marketing communications -- digital storytelling -- is the 'new' old way of winning the hearts and minds of finicky customers. Ordinary people telling true-to-life stories within the context of a product, candidate or cause. Stories that teach, inform, motivate, inspire, sell.
More distinctive and affordable than traditional advertising and glossy visual marketing campaigns, it's just about good stories and interesting storytelling.
From the bedroom to the boardroom, storytelling is integral to all our lives. And digital storytelling offers extraordinary communication in subtle ways.
Of course, the best part of the deal is that digital video production is far more affordable than ever before.
"YouTUBE -- the Holy Grail for advertising, marketing and new broadcast."
